Adolescents’ Perceptions of Cigarette Brand Image: Does Plain Packaging Make a Difference?

Removing as much brand information from cigarette packs as possible is likely to reduce positive cigarette brand image association among adolescents. By additionally increasing the size of pictorial health warnings, positive pack perceptions of those who are at greater risk of becoming regular addicted adult smokers are most likely to be reduced.

Download the file here: Plain Packaging and Adolescents