Advertising At Point-Of-Sale Gone Berserk: A Case for Pack Display Ban

With tobacco advertising and promotions being either totally or partially banned in the mass media in almost all countries in Southeast Asia, the tobacco industry has shifted its focus to do marketing communication of point-of-sale (POS) by displaying a number of cigarette packs or carton. This is the remaining principal avenue for tobacco industry. Cigarette pack display at POS are aimed at keeping them visible and normal in the public’s mind. POS outlets are ubiquitous, are there is usually no control aver thier numbers which gives the tobacco industry an easy way to make cigarettes easily availble. Since minors also visit retail outlets the packs positioned prominently at counters are visible to them as well.

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