With the ban in direct and indirect advertising, the industry has shifted its focus to the point-of-sale (POS), the principal remaining venue for marketing cigarettes to […]
“Merchandising is the key to growing and developing sales volume within every distribution outlet. The more facings you can devote to a brand, the more effectively […]
This fact sheet outlines some activities that have been carried out by the tobacco industry to protect its profits, including: (1) the revival of old front […]
This guide, titled “Assessing Compliance with Tobacco Advertising, Promotion, and Sponsorship (TAPS) Bans: A “How-to” Guide for Conducting Compliance Studies of Point of Sale Advertising & […]
This fact sheet issued by Southeast Asia Tobacco Control Alliance outlines how tobacco companies have innovated their tactics that effectively reach their targets and found ways […]
