Power Walls Should Be Banned
April 28, 2012Effect of Televised Tobacco Company-Funded Smoking Prevention Ads
April 29, 2012
With the ban in direct and indirect advertising, the industry has shifted its focus to the point-of-sale (POS), the principal remaining venue for marketing cigarettes to the population at large, particularly to the crucial teenage bracket. Point of sale display shelf serves as a “power wall” to cajole and entice potential customers to buy.
Download the file here: Story of POS in the Philippines and other countries (from SEATCA)