Adolescents’ Perceptions of Cigarette Brand Image: Does Plain Packaging Make a Difference?
March 28, 2012Tobacco Industry Front Groups Fact Sheet
April 28, 2012
This guide, titled “Assessing Compliance with Tobacco Advertising, Promotion, and Sponsorship (TAPS) Bans: A “How-to” Guide for Conducting Compliance Studies of Point of Sale Advertising & Product Display; Outdoor Advertising; and Product Packaging was issued by the Campaign for Tobacco-Free Kids, Johns Hopkins School of Public Health, and International Union against Tuberculosis and Lung Disease. This guide covers compliance assessment of TAPS activities as they occur in points of sale and in outdoor advertising, as well as those observed on tobacco packaging and labeling. The guide is designed to be tailored to the geographic area, culture, and legislative context of the study. Compliance assessment studies such as those described in this guide can also be used to identify loopholes in current legislation to further strengthen bans on TAPS activities.
Download the file here: TAPS fact sheet