“Merchandising is the key to growing and developing sales volume within every distribution outlet. The more facings you can devote to a brand, the more effectively it will be portrayed to the consumer. It will be more visible on the shelf and have more chance of grabbing the attention of the consumer and of being purchased.” – British American Tobacco. Tobacco companies are still able to take advantage of what is arguably the most important advertising medium – the point-of-sale.
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